5 Amazing Features Found in Real Estate CRM

The average CRM is designed to boost productivity and nurture leads. You will get that with CRMs for real estate, too. The only difference is that you will have a lot of other cool features to take advantage of as well.


#1: Get Lead Information
Leads might be coming in all the time. Especially when you have a landing page on your website that is connected to your real estate CRM, you can see when leads come in. This gives you the ability to make contact right away. Many people want to know that their information has been received. If you wait too long to make the first contact, they could have already moved onto another realty company. This is why it's so important to know when you have received leads.

#2: Obtain Email Notifications
People might contact you for a number of reasons. They want to meet with you, set up an open house, tour a home, or ask about how to buy a home. Whatever the reason, you want to get the email notifications at all times. By receiving the notifications, it tells you that someone has contacted you. From there, you can reach out and respond in a timely fashion.

If you wait too long to respond to someone's email, they may not feel as though they are your top priority. It's a common reason for leads not converting to clients. With notifications built into a CRM program, it gives you more power at your fingertips.

#3: Track Locations
You should be able to have leads, clients, and homes all in one program. As you enter all of the properties that you manage, it will show it to you on a map. This makes it easier to see where the majority of your homes are. You can then choose to plan accordingly to provide a home tour to your leads or do various other things.

#4: Automate Tasks
You want to be as productive as possible. When you're nurturing leads, there are a lot of steps in the process. CRM for real estate will automate many of the tasks for you. It saves you time and maintains contact with the leads. You can send off emails to leads as soon as they join your list and much more.

#5: Manage on the Go
Another feature you won't want to miss out on is the ability to manage your territory while on the go. A good CRM program will be cloud-based. This allows you to use your smartphone or tablet to view everything while you're out on the field. You won't have to stay tethered to your desk at all times. Whether you need to look to see where a house is, visit a lead, or send an email, you will have the ability to do so from your mobile device.

By learning more about real estate CRM, you can have a program that offers you more features. it will boost your productivity and your ability to convert leads into clients.

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